Sales 2.0 is a practice not a product
First, let me apologize to all of my good friends and partners in the Sales 2.0 product world. I am not bashing the concepts of Sales 2.0 products, in fact I love them. I am just tired of the direction of the conversation.
My issue with the Sales 2.0 conversation these days is it is too quickly dragged over to tools. I say dragged because Sales 2.0 is a methodology and a practice first. We should be looking at how we communicate, what we share, and the efforts placed in making the entire sales process perfectly align with a buying process. We should engage in efforts to become buying enablers. We should learn to use systems and practices to better source leads, cultivate leads, develop opportunities, and work with clients. (more…)
Thinking about the internet as your sandbox
With so many new tools coming to the aid of the modern sales person, it can be overwhelming to try and determine what to do. If you look to someone with experience, there is no one with much. Why? Because the concept of Sales 2.0 is young; too young for anyone to have a real handle on it. Add to that mix that a new idea surfaces weekly and you may as well stick to what you know, right? (more…)
Welcome to the new Sales 2.0 blog
Yes, there are already a year or so worth of posts here, but that is because I have split my one blog into three focused blogs.
A sales training blog, http://salesblog.karlgoldfield.com, a Sales 2.0 blog, http://salesevangelist.karlgoldfield.com, and a blog focusing on selling at startups http://startups.karlgoldfield.com. (more…)
A good Web 2.0/Sales 2.0 strategy starts with content
Whether it’s a 160 character tweet, a status update, a blog comment, or a profile summary, all great online plans should start with quality content. To gather a following of suspects that may one day become clients, your attractors are words on a screen.
So many people focus on the numbers. The quantity of people following you online is nice, but it is not the governing factor to success. Just because you can connect with people and build up your presence does not immediately mean you can translate those connections into revenue. To do that it is imperative to convey a message that adheres to a business need. (more…)
New site, new blogs, new focus, all should be expected from a seller of the new
Focusing on helping sale people was what got me into blogging in the first place. This was a transcendental moment as it helped further my career and understanding of Sales 2.0 technology and practice. Being a Web 2.0 aficionado, it was only fitting that I took to the many new concept and tools that made for best practices in modern day selling. (more…)
Sales 2.0 starts does not start with technology
Posted on February 24, 2010 by Karl Goldfield.
Categories: Messaging, Sales 2.0, Web 2.0, sales rant.
Categories: Messaging, Sales 2.0, Web 2.0, sales rant.
Its been a while since I have gone on Millerianesque rant. Frankly, I was not sure there was another one in me. Well, I was wrong. See, I am sick and tired of people thinking that all you have to do is throw some slick new tools into the mix and VIOLA you have a Sales 2.0 strategy.
Why focus on utilizing web awareness and strategic email delivery i.e. forms of Sales 2.0
Yes, it is a damn long title! And it should be; why? Because, there is this mystery shrouding Sales 2.0 that just needs to go away. This is not Merlin in a secret chamber alchemy, it is simply progression of systems and implementation designed to enable sales teams to have real time access to the immediate actions of potential buyers.
See, whether you want to accept it or not, the business world is driven by the buyer. Today’s buyer is empowered through the ability to search the internet in ways never before fathomed. They can research and educate themselves without your marketing, sales, or customer service team’s assistance. That said, they are on an island, and while they prefer it, it is not always the soundest place for them to reside.
And we are back online! 2010, Sales 2.0, and beyond…
After six months in the trenches, a hiatus that has included massive personal and professional change, I am glad to say we are back blogging in full force.
2010 will prove to be a challenging year for sales teams and startups alike. With that in mind the focus this year will be on boot strapping and grass roots effectiveness. A heavy focus will be placed on Sales 2.0 tools and how they can aid in your growth as a sales professional, a sales leader, a mentor, or a starting business. Additionally, the consultancy will be rolling out a new Sales 2.0 conversion program for organizations that want to initiate a sales team using modernized best practices, or retool an existing one for the 21st century.
Great Sales 2.0 Applications!
It is essential for a sales professional to get a huge number of quality leads in order to widen their market. The advent of new technology has paved way to make this easier for modern sales professionals. There are so many tools, so many platforms, so many softwares, so many websites that a sales professional can utilize to get leads but only one Web 2.0 Application stands out. MyWay Reach is an innovative new service designed to maximize your sales potential by extending your reach within target accounts and territories.
Sales 2.0: A quick announcement on Landslide
Sales Training on Selling Activities
#Sales20 If you read this blog on the regular than two things are clear. I am firm believer in Workstyle Management. And my favorite tool for sales process management in Landslide.
Training sales people to focus on selling activities is much easier when your tools support your endeavors.
Now Landlside has take things further with their new blog. Here is their tagline:
“A forum, often serious, sometimes frivolous, to share thoughts, ideas and comments about everything related to sales – skills, techniques, work styles, quirks and technologies.”
The Landslide Blog can be found at http://blog.landslide.com/