Karl Goldfield

Its been a while since I have gone on Millerianesque rant. Frankly, I was not sure there was another one in me. Well, I was wrong. See, I am sick and tired of people thinking that all you have to do is throw some slick new tools into the mix and VIOLA you have a Sales 2.0 strategy.

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Yes, it is a damn long title! And it should be; why? Because, there is this mystery shrouding Sales 2.0 that just needs to go away. This is not Merlin in a secret chamber alchemy, it is simply progression of systems and implementation designed to enable sales teams to have real time access to the immediate actions of potential buyers.

See, whether you want to accept it or not, the business world is driven by the buyer. Today’s buyer is empowered through the ability to search the internet in ways never before fathomed. They can research and educate themselves without your marketing, sales, or customer service team’s assistance. That said, they are on an island, and while they prefer it, it is not always the soundest place for them to reside.

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After six months in the trenches, a hiatus that has included massive personal and professional change, I am glad to say we are back blogging in full force.

2010 will prove to be a challenging year for sales teams and startups alike. With that in mind the focus this year will be on boot strapping and grass roots effectiveness. A heavy focus will be placed on Sales 2.0 tools and how they can aid in your growth as a sales professional, a sales leader, a mentor, or a starting business. Additionally, the consultancy will be rolling out a new Sales 2.0 conversion program for organizations that want to initiate a sales team using modernized best practices, or retool an existing one for the 21st century.

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It is essential for a sales professional to get a huge number of quality leads in order to widen their market. The advent of new technology has paved way to make this easier for modern sales professionals. There are so many tools, so many platforms, so many softwares, so many websites that a sales professional can utilize to get leads but only one Web 2.0 Application stands out. MyWay Reach is an innovative new service designed to maximize your sales potential by extending your reach within target accounts and territories.

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Sales Training on Selling Activities

Sales Training on Selling Activities

#Sales20 If you read this blog on the regular than two things are clear. I am firm believer in Workstyle Management. And my favorite tool for sales process management in Landslide.

Training sales people to focus on selling activities is much easier when your tools support your endeavors.

Now Landlside has take things further with their new blog. Here is their tagline:

“A forum, often serious, sometimes frivolous, to share thoughts, ideas and comments about everything related to sales – skills, techniques, work styles, quirks and technologies.”

The Landslide  Blog can be found at http://blog.landslide.com/

Since tonight on the Sales Training show  Sales Evangelist TV I will start the journey into sourcing and generating leads, I thought it wise to post about it. One of the hottest spots in Sales 2.0 is the new world of online lead sourcing. This is not a new thing, as Hoovers and DNB have been around for many years. What is new is the manner in which data is provided, cleansed, confirmed, and improved upon.
The new tools in the industry are making lief much easier for the modern seller. Here are some that were at the show or came to me to show me there goods right after.

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I am a madman twirling his mustache when it comes to voice to text web 2.0 tools. If you read the blog you know of my fondness of Jott, Evernote, and the now deceased IwantSandy. Well the trump card has been dealt for all SalesForce.com users and it is the voice to text service Ribbit.

See any voice mail you leave yourself, and calls from prospects and clients to your cell, automatically get added to Salesforce.
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  • The Sales Evangelist The Sales Evangelist The Sales Evangelist The Sales Evangelist The Sale.. http://twurl.nl/mk2ytv #
  • multitasking like a spider in an oil slick #
  • is something wrong with tweet deck and twitter? my @ tweets and d tweets keep vanishing #
  • RT @kiwork: ki blog: Now available: The Ki Work Team Widget http://twurl.nl/6w333y OH YEAH!!! #
  • RT @kiwork: ki blog: Aviation Consultancy flies high using Ki Work teams to get off the ground http://twurl.nl/2ichjv # Continue reading »

“With Genius Marketing we are able to easily and instantly connect with our most valuable customers and offer them important services during  the economic downturn. It’s paying off for both BT and our customers.” – Russell Cartwright | Manager of BT Business Sales Enablement

You know how much I love starting a message with a customer quote. This one is no different as Genius provided me with this gem and I am happy to share. If you are a long time reader you know I love the Genius suite of products and have talked about them fondly. If you are new, please read more about how they empower sales messaging via email. Click on that sentence back there to read.

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