2012 starts with the completion of my engagements with Teambox and Synup. I am excited to finally have the time to complete the eBook on actionable social business intelligence.
I am extremely excited about how the new plan is coming about and wanted to share a couple of items with you today.
1. You can pre-register for the e-book at http://actionsbi.com. Bookmark the site after signing up. It will become a blog and a whitepaper repository in all things related to Social Sales and actionSBI.
2. Here is the presentation from our talk at Dreamforce 2011. http://www.slideshare.net/Salesforce/the-social-sales-revolution If you want to learn more about what we presented, feel free to contact me.
A little teaser; here is an excerpt from the eBook:
Social Business Intelligence (SBI) is the organization of data collected from social networks and web 2.0 utlities. It involves pulling status updates, reviews, tweets, QnA and blog posts/comments that relate to a certain subject or product.
The challenge is not in collecting the data as most networks or their 3rd party application partners will let you collect what you want and store it in a database or data file. The challenges are first knowing what to download, teaching your sales team to properly manage this data and using it to increase sales.
The shift sales people need to make with SBI is that they do not have time to wait for the number crunchers to analyze and make suggestions. SBI happens in real time and if acted upon can mean immediate sales spikes. SBI works from triggers where people or groups of people have started discussing a problem that an offering solves. It is in the now. It allows sales people to interact both at the right time and the right way.Sales people are not used to managing business intelligence. This is usually the chore of an analyst or administrator who then shares their lessons with managers and executives. This is because most business intelligence is derived from internal barometers that allow us to learn where they find sales success and what methods have worked. It commonly studies wins and losses along with other indicators based on experiences and historical data.
So what is actionable SBI?
It is the alert that you need to get into the social networking mix and the information you need to be relevant to the conversation.
Happy 2012 everyone and get ready to hear from me bunches.